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Keywords: Country brand
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Journal Articles
Developing brand identity for Slovenia with opinion leaders
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2012) 7 (2): 124–142.
Published: 13 April 2012
... important step towards a systematic process in developing the country brand of Slovenia. Originality/value The brand‐building process was executed on a real example of the country of Slovenia, which has never been a strong country brand. The paper could serve as a case study for other countries...
