... to reduce GHG emissions. Crowdfunding represents a novel approach with high potential. This article tests previously identified success factors for crowdfunding in a study of two sustainable crowdfunding campaigns in Norwegian agriculture in a real-life setting. Design/methodology/approach We designed...

...Kalanit Efrat; Shaked Gilboa; Andreas Wald Purpose The economic crisis triggered by the COVID-19 pandemic seriously jeopardized small businesses. To survive, many small businesses turned to their networks by launching crowdfunding “rescue” campaigns, which were very successful in eliciting both...

...Prince Baah-Peprah Purpose Earlier research into crowdfunding adoption has drawn on social psychology, trust, signaling and well-being theories. Despite its wide appeal and use, the technology acceptance model (TAM) has received little attention in terms of explaining the adoption of crowdfunding...

...Arie Sherman; Hila Axelrad Purpose The paper aims to examine the unique nature of crowdfunding and its association with supporters' well-being, measured by Seligman's (2011) well-being theory and its five elements of PERMA: positive emotions, engagement, relationships, meaning and accomplishment...

...Rotem Shneor; Amy Ann Vik Purpose The paper takes stock of accumulated knowledge on factors impacting the success of online crowdfunding (CF) campaigns while suggesting opportunities for future research development. Design/methodology/approach A Systematic Literature Review of 88 academic...

...Ana Odorović; Karsten Wenzlaff Purpose The paper discusses the rationale for a widespread reliance on Codes of Conduct (CoC) in European crowdfunding through the lenses of economic theories of self-regulation. By analysing the institutional design of CoCs in crowdfunding, the paper illustrates...

...Natalia Maehle Purpose This paper explores the peculiarities of sustainable crowdfunding from the project perspective. The research question is: what are the distinctive features of sustainable crowdfunding, in terms of crowdfunding motivation, platform choice, crowdfunding costs and relationships...

...Farasat Ali Shah Bukhari; Sardar Muhammad Usman; Muhammad Usman; Khalid Hussain Purpose The purpose of this paper is to investigate the effects of creator credibility and backer endorsement on the levels of donation to crowdfunding campaigns in a focal muslim community and to determine the success...

...Kalanit Efrat; Shaked Gilboa; Arie Sherman Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants...