Keywords: Customer loyalty
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Journal Articles
Baltic Journal of Management (2023) 18 (4): 474–492.
Published: 11 July 2023
...Belem Barbosa; Alireza Shabani Shojaei; Hugo Miranda Purpose This study analyzes the impact of packaging-free practices in food retail stores, particularly supermarkets, on customer loyalty. Design/methodology/approach Based on the literature on the impacts of sustainable practices...
Journal Articles
Journal Articles
Baltic Journal of Management (2009) 4 (1): 66–79.
Published: 09 January 2009
... to another loyalty level. Findings The findings of the study revealed that it is not accurate to treat all customers equally in terms of methods of increasing their loyalty. The results reveal that four analysed factors affecting customer loyalty (satisfaction, trustworthiness, image and importance...
Journal Articles
Baltic Journal of Management (2007) 2 (1): 37–54.
Published: 16 January 2007
... and not on the resulting outcome of the service experience (Szwarc, 2005). Business‐to‐business marketing Customer loyalty Customer services quality Relationship marketing Parcel delivery services The relationship marketing concept was first mentioned by Berry et al., 1983 . Since...
Journal Articles
Baltic Journal of Management (2006) 1 (1): 24–33.
Published: 01 January 2006
... provided is not the only factor influencing customer loyalty level. Customers experiencing a short banking history can be loyal to the service provider due to the lack of financial literacy. A great impact on loyalty level is made by other factors, such as: image, prestige, word of mouth, etc. Research...

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