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Keywords: Economic fluctuation
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Journal Articles
Market orientation, innovation capability and business performance: Insights from the global financial crisis
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2014) 9 (2): 134–152.
Published: 01 April 2014
... marketing strategy in unstable economic times, reducing budgetary allocations to advertising and innovation, for instance (Archibugi et al., 2013 ; Srinivasan et al., 2005). Previous studies have shown that economic fluctuations affect individual marketing activities as well...
