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Keywords: Future contribution
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Journal Articles
The role of supporter engagement in enhancing crowdfunding success
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2020) 15 (2): 199–213.
Published: 22 March 2019
...-use rights only Communication Engagement Crowdfunding Active support Future contribution Campaign success Social commerce, driven by the Web 2.0 era, which enables the use of the web as a platform for sharing content between different participants, has become a major force...
