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Keywords: Gender stereotypes
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Journal Articles
Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (4): 450–473.
Published: 29 June 2023
...-sex rivals instead increased their inclination of “going green.” Originality/value Drawing on findings from the domains of competitiveness and gender stereotypes, the current research demonstrates a novel mechanism through which green consumption responses can be understood. Specifically...
