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Keywords: Green consumption
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Journal Articles
Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (4): 450–473.
Published: 29 June 2023
...Tobias Otterbring Purpose The present study aimed to investigate whether male consumers report weaker green consumption values than their female counterparts, and whether such a presumed sex difference, at least in part, can be explained by different levels of intrasexual competition. In other...
