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Keywords: I feel Slovenia
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Journal Articles
Developing brand identity for Slovenia with opinion leaders
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2012) 7 (2): 124–142.
Published: 13 April 2012
... and co‐create the Slovenia brand had been determined in advance and invited to participate in building Slovenia's identity. Design/methodology/approach Specifically, the paper presents the results of creating the identity of the “I feel Slovenia” brand from the viewpoint of 30 Slovenian opinion...
