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Keywords: Internal marketing
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Journal Articles
The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (2): 173–189.
Published: 27 January 2023
...Trung Dam-Huy Thai; Tin Trung Nguyen; Wen-Kuo Chen; Au Due Tang Purpose Integrating the Stimulus-Organism-Response model, the spillover theory and the person-organization fit literature, this study investigates how internal marketing spills over its effects from the work domain to nonwork domains...
