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Keywords: Interpretative innovation
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2013) 8 (2): 166–182.
Published: 12 April 2013
...; and collaborative elements are seen as irrelevant. An alternative innovation strategy is reflected by the concept of interpretative innovation which was introduced by Lester and Piore (2004) . Interpretative innovation embraces and exploits ambiguity to sustain creative output. It is a process where...
