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Keywords: Market reaction
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Journal Articles
The quicker, the better? The antecedents and consequences of response timing strategy in the aftermath of a corporate crisis
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2019) 14 (1): 19–38.
Published: 08 October 2018
... response frustrates stakeholders and thus decreases the firm value. The purpose of this paper is to investigate the role of external media in the response timing strategy and the consequent stock market reaction. Design/methodology/approach Based on 130 corporate crises that befell publicly listed...
