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Keywords: Mass customization
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2010) 5 (1): 100–117.
Published: 12 January 2010
...Andrus Kotri; Brent McKenzie Purpose The purpose of this paper is to provide a description of a mass customization (MC) system based on the findings of a medium size manufacturing company in Estonia. The MC system is developed in order to satisfy its customers' individual needs with customized...
