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Keywords: Operations management
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2010) 5 (1): 100–117.
Published: 12 January 2010
... of fragmenting market pressures? Mass customization Customer relations Operations management Packaging Estonia © Emerald Group Publishing Limited 2010 In contrast to the above‐discussed MC strategy typology, an MC operations model has been developed by MacCarthy et al. (2003...
