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Keywords: Perceived rarity of AI identity
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management 1–18.
Published: 03 July 2026
... and the conservation of resources (COR) perspective, this study highlights the moderating role of the perceived rarity of AI identity and explains the gain versus loss pathways. Design/methodology/approach Data were collected from 252 employees in China across two waves, with a three-week lag. Structural equation...
