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Keywords: Positioning technologies
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2011) 6 (3): 378–399.
Published: 13 September 2011
... is to show how the improvements in the mobile positioning technology provide a basis for the novel segmentation of repeat visitors which could be used as the tool to create new analytical basis for the destination marketing policy making. Therefore, the second novel aspect of the paper is theoretical...
