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Keywords: Price value
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Journal Articles
An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (4): 428–449.
Published: 05 July 2023
...Sandra Simas Graça; Virginie Pioche Kharé Purpose This study compares the impact of three drivers of sustainability behavior (perceived quality, social influences, and online education) and three transformative mediators (price value, attitude, and environmental knowledge) in influencing green...
