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Keywords: Reputation
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2021) 16 (4): 638–657.
Published: 04 June 2021
...Hannamari Aula; Marjo Siltaoja Purpose The authors explore how social approval assets, namely status and reputation, are used to legitimate and categorise a new national university. They argue that in the course of the legitimation process, status and reputation work as stakeholder-oriented value...
