...Yu Gao; Wei Yang; Hao Shen Purpose This study examines the effects of technological and marketing capabilities on administrative and product innovativeness, and the mediation effects of resource flexibility. Design/methodology/approach This study tests a conceptual model based on survey data...

... Individual unlearning Resource flexibility The increased rates of environmental change have brought serious challenges to the survival of firms. Strategic flexibility is described as the ability to identify and respond to effectively the changing environment (Bock et al., 2012 ; Sanchez...