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Journal Articles
Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2017) 12 (3): 292–306.
Published: 03 July 2017
... the actual age and cognitive age influenced by individual, social, or cultural factors (Kaufman and Elder, 2002 ; Kohlbacher et al., 2011). Also, age identity is proposed to be further constructed through the interaction with other people (Coupland and Coupland, 1994). Nostalgia SEM Age...
