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Keywords: Sales ecosystem
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Journal Articles
Digital transformation and value-based selling activities: seller and buyer perspectives
Open Access
Journal:
Baltic Journal of Management
Baltic Journal of Management (2021) 16 (2): 298–317.
Published: 16 February 2021
... of digital value co-creation activities should be addressed from the sales ecosystem perspective, where non-sellers tend to have a strong role in communicating new value propositions. Research limitations/implications There needs to be further research on digital value co-creation activities in the sales...
