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Keywords: Sales forecast
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Journal Articles
The role of a predictive analytics project initiator in the integration of financial and operational forecasts
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2017) 12 (4): 427–446.
Published: 18 September 2017
... The authors found that initiators appear to play a major role regarding the degree of integration of financial and operational sales forecasts. The initiators from an accounting function have a tendency to pay more attention to the integration than the representatives from other functions, such as operations...
