... growth. We claim that this fundamental lack of trust significantly impacts how individuals communicate and understand each other (language and sensemaking) and fundamentally shapes the team's shared behaviors and norms (cultural practices). Understanding this relational dynamic is critical...

... as it explores the role of Forum Theatre as a sensemaking process in a fuzzy front‐end of innovation. Originality/value The study improves the understanding of the implementation of artistic interventions within a user‐driven service innovation in public health care services. © Emerald Group Publishing...