...Maja Konecnik Ruzzier Purpose The purpose of this paper is to present the first systematic approach toward brand development of the country of Slovenia. The approach was of a holistic nature as relevant areas (i.e. economy, tourism, culture, science, sport) and related key stakeholders that affect...

... and their limitations were identified. Mailed structured questionnaire data for this study were collected from small‐ and medium‐sized enterprises (SMEs) in Slovenia (168 usable responses). Exploratory and confirmatory factor analysis with structural equation modelling was used to estimate the model. Findings...

.... Originality/value This study is among the first to illustrate effects on early entrepreneurial performance of coping strategies to meet stakeholders' expectations and, indirectly, entrepreneurs' ability to endure establishing a new venture. Entrepreneurs Stress Capital ventures Slovenia...