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Keywords: Small and medium sized enterprises
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Journal Articles
Time-based modifications to process theory illustrations through a corporate rebranding case study
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2015) 10 (2): 222–242.
Published: 07 April 2015
... being small- and medium-sized enterprises (SMEs) (European Commission, 2013). Moreover, the likes of high technology (e.g. Baum et al., 2013 ; Taylor and Jack, 2013) and software firms (see e.g. Dib et al., 2010) are often what is termed born-globals, so their name and logo changing...
