... This literature review is semi-systematic and can be classified as a domain-based review. The search strategy was systematic and well-defined. Findings The authors identified four themes: building brand equity, brand communication, product development and third-party labels and ratings, within the sustainable...

...; strategic behaviour and the micro-foundations of strategy; the growth-performance relationship; and global strategies. Research limitations/implications – Despite the modest number of articles in our sample, the findings are consistent with past research on the structure of the SM field...