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Keywords: Technology acceptance model
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (2): 262–281.
Published: 24 January 2023
...Prince Baah-Peprah Purpose Earlier research into crowdfunding adoption has drawn on social psychology, trust, signaling and well-being theories. Despite its wide appeal and use, the technology acceptance model (TAM) has received little attention in terms of explaining the adoption of crowdfunding...
