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Keywords: Third-party endorsement
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Journal Articles
The effects of creator credibility and backer endorsement in donation crowdfunding campaigns success
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2020) 15 (2): 215–235.
Published: 11 December 2019
... Licensed re-use rights only Developing countries Community Crowdfunding Developed countries Backers endorsement Creators’ credibility LaunchGood Third-party endorsement Crowdfunding is a comparatively new form of financing for both for-profit and not-for-profit entrepreneurial...
