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Keywords: Value
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2021) 16 (5): 661–680.
Published: 15 July 2021
... of analysis. Findings The results show that there are three critical factors in customer's shopping experience in the context of innovative technologies; (1) channel choice, (2) value dimensions related to convenience and enjoyment, and (3) social interaction. All factors are highly intertwined...
