FUND RAISING BY STRATEGIC DESIGN

In a scene from Alice in Wonderland, the White Rabbit waits nervously to testify before the Red Queen. Explaining that he has never given testimony before, the Rabbit asks for help in how to proceed. “It's simple,” replies the Red Queen. “Begin at the beginning. Go to the middle. Come to the end. Then stop!” The same kind of logic applies to library fund raising from the private sector.