Open figure viewer
Purpose
– The purpose of this article is to consider librarians as donors.
Design/methodology/approach
– Opinion; literature review.
Findings
– Librarians are likely to remember charities with wills or other financial bequests.
Research limitations/implications
– A collection of stories about librarians as donors might be marketable. Look into library development success when partnering with professional financial advisors.
Practical implications
– Be nice to retired librarians and market your library’s giving opportunities to financial advisors.
Originality/value
– The author found no evidence of employment or occupation as a donor characteristic; this might be worth exploring either as research or profiteering.
© Emerald Group Publishing Limited
2014
You do not currently have access to this content.
