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Volume 6, Issue 2
1 February 1993
The Bottom Line Cover Image for Volume 6, Issue 2
Editors
Susanne Durst;
Susanne Durst
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Luiz Guilherme Antunes
Luiz Guilherme Antunes
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Review Article| February 01 1993

DONOR RESEARCH CAN IMPROVE YOUR LIBRARY'S FUNDRAISING EFFORTS

Dennis C. Tucker
Dennis C. Tucker
Library Microcomputer Specialist, Indiana Cooperative Library Services Authority
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1724
Print ISSN: 0888-045X
© MCB UP Limited
1993
The Bottom Line (1993) 6 (2): 17–22.
https://doi.org/10.1108/eb025372

Libraries, which have often been less than methodical in their approach to fundraising, can benefit by doing prospect research as it is performed by other not‐for‐profit agencies. Prospect research is the process of gathering information to determine the best manner of solicitation for a specific donor.

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© MCB UP Limited
1993
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