Is your library ready to try direct mail?

Libraries should not be put off by the initial investment required to build an annual fund. Although direct mail is expensive, it is the only way to acquire a large number of new donors to launch an annual fund program. Such programs can raise significant revenue for library operations. They work on the premise that a large base of so‐called “small” donors, giving year after year, can provide a level of stable support beyond money raised for special projects. Includes a proven 13‐step plan for building an annual fund using direct mail techniques.