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Purpose

To find new ways to finance the construction of new libraries in the State of New Jersey, this paper seeks to use advocacy as the operational lens to get new buildings delivered to library users.

Design/methodology/approach

Using construction as a framework, the author gives a checklist of ten factors on which to develop one's advocacy program for construction.

Findings

Funding for libraries is difficult and hard to secure and all types of government allocations are becoming increasingly competitive to secure. This look at finding alternative approaches, using bonds and other activities, will give librarians real solutions to crushing problems of facilities.

Originality/value

The ten factors of advocacy, using construction as an example, such as when and how to do presentation and which contacts to develop and exploit, are part of the value of this paper. State resources are commonly a long‐term process in securing, so librarians setting these factors in place could develop the needed long‐term relationship for securing funds for new buildings or any other new activity.

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