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Purpose

The purpose of this article is to discuss the part that gaining buy‐in plays in practicing the leadership performance standard of managing people effectively.

Design/methodology/approach

The approach is to show how people are stakeholders and how to appeal to that connection with the organization to gain buy‐in for projects and programs.

Findings

The findings are that the effective leader can secure buy‐in for projects and programs by appealing to the connection of organizational stakeholders.

Originality/value

The value is in learning how to advance organizational goals through projects and programs by securing cooperation from all of the people involved.

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