Open figure viewer
Purpose
The purpose of this article is to discuss the part that gaining buy‐in plays in practicing the leadership performance standard of managing people effectively.
Design/methodology/approach
The approach is to show how people are stakeholders and how to appeal to that connection with the organization to gain buy‐in for projects and programs.
Findings
The findings are that the effective leader can secure buy‐in for projects and programs by appealing to the connection of organizational stakeholders.
Originality/value
The value is in learning how to advance organizational goals through projects and programs by securing cooperation from all of the people involved.
© Emerald Group Publishing Limited
2009
You do not currently have access to this content.
