TIME IS MONEY: Suggestions for More Effective Fundraising in the 1990s

Successful fundraising is an ongoing, proactive process that requires a clear focus on donors' interests and aspirations. Key measures for timely goal attainment include researching prospective donors carefully, using volunteers effectively, and specifying requests when asking for gifts. Personal solicitations together with conscientious acknowledgments of donor gifts and volunteer efforts help expedite and sustain a fundraising campaign.