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Keywords: Airbnb
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Journal Articles
Trust building in the sharing economy: proposition and test of an integrated model
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2024) 37 (2): 158–178.
Published: 23 April 2024
... to develop a comprehensive framework applicable to multiple trust-building perspectives and categories of SE platforms. Then, a survey was conducted to validate the constructs and test the model with Airbnb guests. A sample of 351 responses was collected and analyzed using structural equation modeling...
