Keywords: Artificial empathy
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Journal Articles

Non-human agents as marketing influencers: how realism and empathy drive affective and cognitive trust under the contingency role of perceived threat to human identity

Ngoc Minh Chau Nguyen, Tessa Tien Nguyen, Khanh Linh Nguyen, Angelina Nhat Hanh Le
Journal: The Bottom Line
The Bottom Line 1–17.
https://doi.org/10.1108/BL-12-2024-0219
Published: 23 December 2025
... communication; however, a substantial gap persists in comprehending how these non-human agents cultivate consumer trust. The purpose of this study is to apply Computers Are Social Actors theory and the artificial empathy framework to propose that the advanced appearance and behavior of AI influencers...
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