Keywords: Augmented reality
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Journal Articles
Journal Articles
The Bottom Line (2026) 39 (4): 361–383.
Published: 10 July 2024
...Vishal Shukla; Sudhir Rana; Sanjeev Prashar Purpose This paper aims to explore the capabilities of virtual reality (VR) and augmented reality (AR) in enhancing the tourism experience and addressing physical travel constraints. Design/methodology/approach A survey was conducted among 412...

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