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Keywords: Bernstein
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2017) 30 (3): 186–194.
Published: 13 November 2017
...Alfonso Siano; Maria Palazzo; Pantea Foroudi; Agostino Vollero Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis...
