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1-2 of 2
Keywords: Branding
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2020) 33 (1): 1–11.
Published: 04 October 2019
...Serhiy Shtovba; Olena Shtovba; Lyubov Filatova Purpose The purpose of this paper is to identify leaders and trends in branding research studies, undertaken during 2000-2019. Identification was made in the following categories: most popular subjects; most productive countries; most productive...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2003) 16 (2)
Published: 01 June 2003
... --> Branding marketing strategy Corporate identity Marketing planning Libraries Library branding for young adolescents: learning from Barbie and Mickey Keywords: Branding, marketing strategy, Corporate identity, Marketing planning, Libraries It is a cliché in North American library...
