...Serhiy Shtovba; Olena Shtovba; Lyubov Filatova Purpose The purpose of this paper is to identify leaders and trends in branding research studies, undertaken during 2000-2019. Identification was made in the following categories: most popular subjects; most productive countries; most productive...

... title: The library set out to learn library branding for young adolescents from both Barbie and Mickey Mouse. Branding is the marketing process by which a for-profit or non-profit firm marks its products and services behaviorally and attitudinally. Branding is the way to mark a product or service...