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Keywords: Communication mix
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Journal Articles
Alfonso Siano, Agostino Vollero, Maddalena Della Volpe, Maria Giovanna Confetto, Pantea Foroudi, Maria Palazzo
Journal:
The Bottom Line
The Bottom Line (2018) 31 (1): 42–55.
Published: 12 March 2018
... for the reality-based challenge of ICC. Pantea Foroudi can be contacted at: p.foroudi@mdx.ac.uk 29 09 2017 11 10 2017 13 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Information Critical analysis Communication mix...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2017) 30 (3): 186–194.
Published: 13 November 2017
...Alfonso Siano; Maria Palazzo; Pantea Foroudi; Agostino Vollero Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis...
