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Keywords: Communications plan
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Journal Articles
The Bottom Line (2015) 28 (3): 99–103.
Published: 05 October 2015
...Betina L. Gardner; Krista Zabawa Rhodus Purpose – The purpose of this paper is to discuss Eastern Kentucky University (EKU) Libraries’ experience and success in the creation of a fundraising Communications Plan. Design/methodology/approach – The paper is based on observational experiences...

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