Keywords: Content analysis
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The Bottom Line (2016) 29 (2): 60–66.
Published: 08 August 2016
.../methodology/approach This research is a content analysis of 276 posts from 2015 on the Facebook, Twitter and Instagram accounts of 16 academic libraries. Findings This study found that academic libraries are just beginning to use social media for fund-raising with many adopting non-profit best practices...

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