... on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia. Findings Taking into account previous corporate constructs theories, the authors propose a new...

... be contacted at: gary.fitzsimmons@bryan.edu © Emerald Group Publishing Limited 2010 Libraries Corporate image Resource management Financing The image of the library is an asset that must be acquired and maintained just the same as the other resources of the library. With the emphasis today...