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Keywords: Critical analysis
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Journal Articles
Alfonso Siano, Agostino Vollero, Maddalena Della Volpe, Maria Giovanna Confetto, Pantea Foroudi, Maria Palazzo
Journal:
The Bottom Line
The Bottom Line (2018) 31 (1): 42–55.
Published: 12 March 2018
... communication (ICC). Design/methodology/approach The paper draws on the critical analysis of literature on corporate communication and stakeholder management as building blocks for implementing an integrated approach to corporate communications. Findings A revision of two well-known physical metaphors...
