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Keywords: Customer relationship management
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Journal Articles
Relevance of academic research in information technology and information management
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2020) 33 (3): 273–295.
Published: 30 June 2020
... at: merlin@merlin-stone.com 23 05 2020 05 06 2020 05 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer relationship management Cloud computing Platform App development Software as a service Salesforce.com...
