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Keywords: Differentiation
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2022) 35 (2-3): 53–72.
Published: 27 June 2022
...Karishma Trivedi; Kailash B.L. Srivastava Purpose This paper aims to examine the role of knowledge management (KM) processes in enhancing competitive strategies of differentiation and cost-effectiveness and its impact on innovativeness in knowledge-intensive service organizations (KISOs) in India...
