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Keywords: Digital channels
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Journal Articles
The Bottom Line (2024) 37 (4): 381–402.
Published: 19 July 2024
...Alexandra Fonseca; Luís Filipe Rodrigues; Bráulio Alturas Purpose Currently, digital transformation is a process that cuts across different sectors of activity, including banks. One of the examples is the availability of products and services on digital channels. This study aims to identify...

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