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Keywords: Direct marketing
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2001) 14 (2)
Published: 01 June 2001
...Heather Grove Hannan © MCB UP Limited 2001 --> Direct marketing Electronic mail Consumer marketing References Giannoni, G. (2000), E-Promotions: The Value of E-Mail Marketing,INter-American Development Bank, Washington, DC.Roberts et al. (2000), Internet...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (1997) 10 (1): 16–21.
Published: 01 March 1997
.... The Library Foundation has become the main fund‐raising organization, while the Friends is a hands‐on volunteer group with 2,000 members. © MCB UP Limited 1997 Direct marketing Fund‐raising Libraries To help you provide important services year after year, your donors must give year after...
