... more likes and shares/retweets. Joyce Garczynski can be contacted at: jgarczynski@towson.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Promotion Social media Content analysis Academic libraries Donors Fund-raising...

... at EKU Libraries over the course of two years, before and after the implementation of a Communications Plan. Findings – Feedback from Friends of EKU Libraries advised that donors appreciate communications from EKU Libraries, especially on a monthly basis. As a result of implementing...

...Tomalee Doan; Sammie L. Morris Purpose The purpose of this paper is to share successful strategies to enable mid‐level management academic librarians and archivists to raise major gifts from individual donors. Design/methodology/approach The paper demonstrates the growing need for fundraising...